Entrepreneur Andy Frisella created the “75 Hard”program as a way to reach his own fitness goals. Now, he's sharing the rules for his own success with everyone.
There are five daily tasks (plus one over-arching rule!) which much be executed consistently for the entire 75 days.
- If you skip a day, you must start over. If you miss a task, you must start over at day one. "You cant tweak the program to your liking ... it's supposed to be inconvenient and it's supposed to be hard," said Frisella. "In life, conditions are never going to be perfect; you're always going to have to do things that you don't want to do and the minute you start tweaking or compromising, that's what opens the door to quitting."
- Pick a diet to follow, with no alcohol or cheat meals. You must choose a diet based on your goals and stick to it. But there's a second caveat to the rule: No cheat meals and no alcohol. In a culture that depends on after-work drinks or wine once the kids are in bed, Frisella acknowledges the difficulty of this task. "Not a drop. Not a beer. Not a wine. Not a glass when you get home. Nothing for at least 75 days," he said. "There's a number of reasons for this: Empty calories, psychological addiction, physical addiction. Also, we’re talking about detoxing your body for 75 days ... You don’t understand how foggy you are because of this (alcohol-drinking) lifestyle."
- Drink a gallon of water daily. "Make sure you start early and be consistent throughout the day so that you're not chugging a gallon of water before you go to bed," Frisella said, which, he admits, he had to do a few times himself.
- Complete 2 daily workouts. One of the most time-consuming parts of 75 Hard is the workouts: Two 45-minute workouts of your choice must be completed per day and one of those workouts must be done outside, regardless of the weather. "This is the point of the program — conditions are never perfect," said Frisella. "And one of the reasons that most people can’t get through life in an effective way is because the minute conditions are tough, they throw the towel in on their plan."
- Read 10 pages per day of a non-fiction book. "This is not entertainment time, this is not 'Harry Potter' time, this is learn new stuff time," Frisella explained. "The book has to be a self-development book of some kind and it has to be for personal growth." He also stresses that it needs to be a physical book, not an e-book you read on your phone or tablet.
- Take a progress photo every day. "This is not just to show your physical transformation ... once you start getting some progress, fitness or business or anywhere else, you start to forget the little details as you go," said Frisella. These photos will help you remember the daily progress of your journey, he said. He also encourages people to take photos that show their body, recognizing that this may be difficult, but that these photos are for you only and don't need to be posted.
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